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Préparant l'introduction de sa citadine VW Up!, sur laquelle le groupe Volkswagen mise beaucoup, Volkswagen la décline en quelques concept-cars, qui doivent la rendre fun, attirante, valorisante.
Prétextant la nationalité italienne de ses designers (De Silva / Giugiaro), ce concept car VW Up! Azzura Sailing Team transforme la VW Up! en outil urbain de marinas, avec un fort esprit nautique.
Présentation du design extérieur du concept-car VW Up! Azzura Sailing Team.
PRESS RELEASE: VOLKSWAGEN UP! AZZURA SAILING (2011)
(from Volkswagen Press Release) VW up! azzurra sailing team.
The up! azzurra sailing team was designed by Italian designers Giorgetto Giugiaro and Walter de Silva. Giugiaro and de Silva both grew up in nautical environments. And it was in this environment that the up! azzurra sailing team was created – a prototype of an open, small, eco-friendly automobile for the world’s marinas. Giorgetto Giugiaro, born in Garessio – a town where the sea breezes blow strong from the nearby Ligurian coast – and Walter de Silva – born in Lecco on Lake Como – have extended the potential range of the New Small Family to include a nautical version. The prototype’s name comes from a yacht club on the Costa Smeralda.
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